segunda-feira, 13 de abril de 2015

Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE) - Variety

Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE) - Variety | time - Google News | April 13, 2015 at 12:30PM








Variety



Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE)

Variety

In moves that could have seismic effects on the media industry, Time Warner and Viacom are in talks with select advertisers that would have the sponsors pay for video ads based on measures very different from the industry's current standard, Nielsen ...







April 13, 2015 at 12:30PM | time - Google News

Time Warner, Viacom Back Away From Nielsen Guarantees For Ads (EXCLUSIVE) - Variety

time - Google News

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